Blinkfire Dashboard

The Blinkfire Dashboard is a customizable page displaying insights and trends in real-time. 

Things to Know

  • All-in-one dashboard displaying social media metrics that will empower you to create, benchmark, and grow faster.
  • Add widgets to track KPIs, including engagements, valuation, impressions, posts, and followers (by network or specific channel).
  • Add lists to track different types of widgets, such as Blinkfire Index, Licensed Entities, Brand Leaderboard, etc. for a chosen sport
  • Review top posts based on engagement, valuation, or impressions (by network or specific channel).
  • Review top posts in a playlist based on engagement, valuation, or impressions
  • Snapshot view of sponsorship exposure from brand partners over the past seven or 14 days.

How Does the Dashboard Work?

You can create up to five individual dashboards. 

The below dashboard includes engagements of instagram posts and valuations of top instagram posts for Chelsea FC, as well as a brand leaderboard for Soccer/Football by engagement.  We're going to show you how to add a KPI widget for post count of instagram posts for Chelsea FC.

What's a Widget?

A widget is a card that includes data. You can choose widgets based on a KPI Trend, Top Posts, a List, or a Playlist. 

After you choose an entity to track, you can choose:  


KPI Trends based on engagement, valuation, impressions, post count, or followers.

Top Posts based on engagement, valuation, or impressions (up to 10 posts).

Lists for different types of widgets (Blinkfire Index, Licensed Entities, Brand Leaderboard, etc.) for a sport, based on Blinkfire Index, Influence Score, Followers, etc.

Playlist top posts based on engagement, valuation, or impressions (up to 10 posts)

Data Source: All social media networks or specific ones.

Period: Data from the past 7, 14, or 30 days.

(Please note: Impressions and valuation data is private data, so you can only review it for owned and operated entities).  

Entity + Brand Exposure 
(This feature is viewable for the owned and operated entities and the brands they are tracking).

After selecting Real Madrid, you have the option to choose a brand's exposure. In the above video, we chose Adidas. This widget will then show the Real Madrid's exposure for Tissot by whichever KPI or Top Post metrics you decide. 

Moving & Deleting Widgets

To edit a dashboard, click on "Enable Edit Mode." From here you have the ability to delete a widget, move a widget, or decrease/increase the size of a widget. 

Learn about sharing and/or making dashboards collaborative.