Instagram Stories & Story Insights

The below metrics are the insights currently supported by Instagram on Story posts:

  • Exits: Number of times someone exited the story IG Media object. 
  • Impressions: Total number of times the story IG Media object has been seen. 
  • Taps forward: Total number of taps to see this story IG Media object's next photo or video. 
  • Taps Back: Total number of taps to see this story IG Media object's previous photo or video.

There are some limitations for which stories can be retrieved. The below is a documented limitation of the Instagram API and are not returned: 

  • Live video stories
  • Stories created when re-sharing a story