Goals
The Goals page is built to help measure and monitor progress towards an array of objectives your team may have. Whether it be internal targets to grow your audience or specific milestones you need to hit for your partnerships you can track the progress on these objectives and more using Goals!
At the moment there are three supported categories of Goals you can set, which are listed and explained below.
Brand Exposure
Brand exposure goals are tailored towards the Partnerships' team to enable at a glance pacing for specific brands. Do you have a goal to reach a certain amount of engagements, impressions or media value for a partner? Then this is the goal for you. You can set the deadline the target and even the amount paid so that you can keep a tab on ROI delivered using this goal type.
Brand exposure goals are tailored towards the Partnerships' team to enable at a glance pacing for specific brands. Do you have a goal to reach a certain amount of engagements, impressions or media value for a partner? Then this is the goal for you. You can set the deadline the target and even the amount paid so that you can keep a tab on ROI delivered using this goal type.
Account Objective
These goals are great for digital teams and social media managers. You can track the progress of Follower growth or other supported KPIs across selected channels.
These goals are great for digital teams and social media managers. You can track the progress of Follower growth or other supported KPIs across selected channels.
Campaign
Campaigns are currently defined as unique lock-ups which Blinkfire can specifically track using BrandSpotter. If you have licensed Campaigns you can set up these goals to track their performance based on any supported metric.
Campaigns are currently defined as unique lock-ups which Blinkfire can specifically track using BrandSpotter. If you have licensed Campaigns you can set up these goals to track their performance based on any supported metric.