Active vs. Passive

Active vs. Passive

Active vs Passive is part of Blinkfire's AI and CV technology BrandSpotter™.  Active vs Passive detection is a way to automatically distinguish brand spots that are "Actively" inserted into posts from brand spots that occur "passively" which means in an organic matter. In short, Passive is everything that is not Active (digitally inserted).

Active

Active brand exposure is a type of exposure generally defined as exposure that is digitally inserted into a frame of an Image or Video. Examples of this type of exposure are displayed below:

Passive 

Passive exposure is defined as any brand exposure that happens "organically" in the course of an Image or Video capture. Examples of this type of exposure are when brands are picked up on adboard signage, uniforms, and other detections that naturally are picked up.