Individual Post Metrics

Individual Post Analytics view in Blinkfire allows users to see engagements, impressions, and sponsorship, scene, and asset detection!

Public Metrics

We offer the same metrics as before but with an updated view. Public metrics include comments, likes, retweets, and video views.

Private Insights

If an entity has logged in with the proper credentials, they can see their owned and operated accounts private insights like reach and impressions.

Post Engagement

Total post engagement is viewable, and we've added an enhancement to remind users what engagement means based on the platform. For example, an engagement on Instagram is a share, like, or comment; an engagement on Facebook is a share, reaction, or comment.

Post Valuation

For post valuation, we included info on what post valuation means – which is the cost an advertiser would need to pay for exposure (dependent on the platform: social, web, broadcast, etc.).

Brand, Asset and Scene Detection

Blinkfire’s patented AI and CV technology detects a post’s brand, asset, and scene (when applicable). For each brand detected, you can see 1) asset detection (uniform, on-court, ground adboard, etc.), 2) brand valuation, 3) detection type (visual spot, @mention, branded hashtag, and branded content), and 4) exposure type: passive or active (passive: brand exposure on a uniform or step and repeat; active: digital overlay)