Game Day Report

Blinkfire Analytics' Game Day Report provides data about the engagement obtained by brands on game days and on non-game days. These reports have two parts. First we start by showing you the graph with the engagement obtained by brands in the social feed of a team. The graph differentiates between game days and non-game days, and if we place our cursor on the orange M icons we can see the result of the matches (for American sports, we use a 'G' for "game", otherwise 'M' for "match").

The second part of the report is a table with all the engagement data filtered by day and brand, plus the total engagement for the selected period and, of course, the total engagement on game days vs the total engagement on non-game days. 

As usual, you can select a date range on the top part of the report. However, there is something different about this report. If you select a date range that includes two or more months, the graph will show you a month-by-month comparison instead of a day-by-day one. In the same way, the table will also show you all brand engagement divided by month. Keep in mind that you will be able to export the report to Excel if you need to play with the numbers.