CPV - Cost Per View

When an advertiser buys ads on a CPV (Cost Per View) basis, they pay every time someone views an ad. Each platform differs on what they consider a video view.

What is a view on different social media platforms?

Facebook & Instagram: If a video is watched for at least 3 seconds (no matter the length), it's considered a view. 

Twitter: If a video gets watched for at least 2 seconds, it's considered a view. 

YouTube: If a video is intentionally watched and watched for more than 30 seconds, it's considered a view. 

Twitch: If anyone views a stream (live or VOD), it will be counted as a view.