Twitter Insights

Twitter Insights are private data, only visible to the owner(s) of the entity and includes: 

Total Time Watched: Total time watched from an organic video post. 

Link Clicks: Clicks on a URL or Card (in a tweet). Private data available through Facebook and Twitter Insights. 

Post Clicks: Number of times a post was clicked on. Private data available through Facebook Insights. 

Hashtag Clicks: Clicks on hashtag(s) in the Tweet. Private data available through Twitter Insights. 

Media Clicks: Clicks to view a photo or video in the Tweet. Private data available through Twitter Insights. 

User Profile Clicks: Clicks on the name, @username, or profile photo of the Tweet author. Private data available through Twitter Insights. 

Detail Expands: Clicks on the Tweet to view more details. Private data available through Twitter Insights. 

Impressions: Times a user is served a post in timeline or search results. Impressions are private data brought in through insights. 

Twitter Insights - Image

Twitter Insights include post impressions, link clinks, profile clicks, hashtag clicks, media clicks, and detail expands at the post level. 


Twitter Insights - Video

Twitter Insights for video also include an audience retention graph.