Instagram Insights

Instagram Insights for Instagram posts and Instagram Stories is private data, only visible to the owner(s) of the entity. 

Paid Impressions: Number of paid times a user is served a promoted tweet in timeline or search results. Impressions are private data brought in through insights. 

Paid Video Views: Number of paid video views from a promoted tweet. 

Instagram Timeline Post Insights - Image & Video

Instagram Insights for timelines posts include post impressions and reach at the post level.

Instagram Stories Insights - Image & Video

Instagram Insights for Stories include impressions, reach, tap forwards, tap backwards, and exits at the post level. Posts with an orange border around them are Instagram Stories. 

Instagram Promoted Post - Image & Video

Instagram Insights for promoted timelines posts include paid post impressions. Post Impressions equals organic post impressions + paid post impressions.