Social Media Metric Differences: Engagements, Impressions, & Video Views

At any point in time there might be a slight mismatch between post metrics shown in Blinkfire and native platform analytics, below are the most common cases. 

1. Boosted Posts (Facebook, Instagram & Twitter)

Often times larger differences in post level metrics are due to boosted attribution that isn't pulling through. The most likely cause of this is lack of access granted to Blinkfire. Please ensure that the ad account which ran the boosted attribution is properly connected and that a user signs in with access to the corresponding account. 

2. Engagement Spikes 

Posts are polled on a smart schedule, if there are huge spikes in engagement between these polls there could be a temporary mismatch in post level metrics––at the beginning of a post's life these differences are often resolved over time. 

3. Insight Access

There are some metrics that require different levels of access platform to platform. The metrics that require more access vary platform to platform but include impressions, video views, total time watched, average time watched, audience retention and more. Please ensure that you grant Blinkfire proper access to accounts you wish to see these metrics for by logging in with the appropriate channel or with an account that has access to the appropriate channel. 

4. Twitter Video Views

There are some videos that are displayed on Periscope and these views do not come through their official APIs at the moment.

In the Twitter platform the video view count shown is for all Tweets that use that same video item. So if a video is retweeted / quote tweeted etc. all those views will not show on each tweet. They will need to be aggregated by creating a custom search, report or playlist with all the relevant tweets in Blinkfire to get the total view count. This is done to ensure video views are not duplicated. Since we pull posts from every relevant channel if we displayed the total tweet view number it would be exponentially wrong in the case of multiple tweets containing the same video.