Blinkfire Index

Blinkfire Index

The Blinkfire Index is an objective way to measure and compare an influencer's social presence across all of their channels. 

The Index is currently comprised of four scores which are listed and explained below.

Influence 

A measure of the sheer reach and prominence an account has across social. This score is primarily based on the total audience size spanning all channels.

Activity 

This measures how active accounts are on social. Consistency and frequency are considered across all channels when calculating activity.

Content

The purpose of the content score is to measure the performance of the content that is published in order to quantify how well the content is connecting with followers. The score is based on the engagement performance adjusted for audience size.   

Growth 

Quantifying the trend of an account's followers is important to realize the future potential of an account (at the present moment). The growth score measures this trend to capture the momentum of an account's popularity.