Report Columns
When you export an excel report for Custom Reports, Sponsorship, or a playlist, you have the option to choose what reporting metrics you want to include. Please note: the metrics you use in this export will be included in your next export, so if you want to change them, remember to do so.
Entity: Name of the entity (i.e. "Detroit Lions" or "FC Barcelona").
Username: Social media username on the given social network.
Medium: Social media network.
Medium URL: Original post's URL from the given social network.
Medium ID: Each post is given a unique identifier via the social platform.
Media Type: Video, Image, or Text.
ID: Each post is given a unique identifier on Blinkfire.
Text: If text is used in a post, it will appear here.
Date: Date of when the post was published.
Variety: Type of post published: Timeline or Instagram Story.
Brands: Brands that received exposure.
Targeted Countries: Countries that were targeted in the organic Facebook post.
e-score: Followers to engagements ratio.
Engagement: The total number of times a user interacts with a platform's content. Each platform defines an engagement differently.
Likes, Comments, Shares: Public-facing engagements on Facebook.
Likes, Replies, Retweets, Votes: Public-facing engagements on Twitter.
Likes, Comments: Public-facing engagements on Instagram.
Reach: The number of unique people who see your content. Private data brought in through Insights.
Post Saves: Saving a post on Instagram and WeChat. Private data brought in through Instagram and WeChat Insights.
Impressions: The number of times content is displayed, no matter if it was clicked or not. Impressions are private data brought in through insights.
Estimated Impressions: Impressions estimated from our artificial intelligence engine based on anonymous actual impression numbers from similar entities with similar audiences
Paid Impressions: Number of paid impressions from boosting a post.
Paid Video Views: Number of paid video views from boosting a post.
Views: The number of video views generated by the original post. This does not include video views from when a post is retweeted, reposted in separate tweets, or used in articles, blogs, etc.
Avg. Time Watched: Average time watch during the duration of a video.
Paid Total Time Watched: Total time watched from a paid video post.
Total Time Watched: Total time watched from an organic video post.
Link Clicks: Clicks on a URL or Card (in a tweet). Private data available through Facebook and Twitter Insights.
Post Clicks: Number of times a post was clicked on. Private data available through Facebook Insights.
Hashtag Clicks: Clicks on hashtag(s) in the Tweet. Private data available through Twitter Insights.
Media Clicks: Clicks to view a photo or video in the Tweet. Private data available through Twitter Insights.
User Profile Clicks: Clicks on the name, @username, or profile photo of the Tweet author. Private data available through Twitter Insights.
Detail Expands: Clicks on the Tweet to view more details. Private data available through Twitter Insights.
eCPM: Effective cost per 1000 impressions.
Valuation: Total earned media value of a post. Post is valued using each platform's CPE x Engagement or CPV x Video Views.
Link: URL to the post in Blinkfire Analytics.
Total Time Watched - Live: Total time watched live of an organic video post.
Average Time Watched - Live: Average time watched live of an organic video post.
Video Views - Live: Live video views of an organic video post.
Max CCV - Live: Maximum number of viewers watching a live stream at the same time
Estimated Video Views: Estimated video views for non-owned and operated accounts.
Poll Votes: Twitter offers the ability to create polls. Poll votes are included.
Brand Valuation: Brand value earned. This is especially important when it involves video, as brands will receive different brand value based on specific qualitative factors in video. Brands in an image are binary, and, therefore will earn the total value of the post.