Reports Builder

Blinkfire’s Report Builder lets you use saved filters and combine them or create a new filter to generate a report. If you're just looking to find specific posts, use Advanced Search.  

Keywords & Content Tags

Author & Brands Detected

Network

Media Type, Promotion Status, Variety, & Content Kind

Other Filters

Results

Keywords & Content Tags

1

 Keywords: Used to find posts containing specific keywords like hashtags, emojis, team names, players, and venues.

   Toggle between "Match all words" to match exact phrases and "Match any" to broaden search. 

2

Content Tags: Users can search for labels that have been used on posts from their owned and operated accounts (currently custom tags is only supported on Facebook. If you'd like us to add tags from other publishing sources, let us know. 

Author & Brands Detected

1

Author: Author type is broken up into three types of searches: Entity, Entity Groups, and Channel Groups. 

- Entity: Search by team, league, federation, athlete, influencer, organization, and brand.

- Entity Groups: Search by Entity Groups you've created. For example, you created a Group Called "Chicago Sports Teams", and can select that group to search posts. 
- Channel Groups: Search by specific social media channels. For example, the NBA has numerous Instagram channels, so you could isolate one handle to search, like @nba only. 

2

Brands Detected: Filter posts by brands. You can filter by one brand or multiple brands.

- Exclude Brand: Specific brands can be excluded from a search. Simply click on the negative button. 
- Add Interaction Type: Select between visual mentions (in images and/or video), @mentions, hashtags, and/or Branded Content.

- Add Exposure Type: Select between Active and/or Passive exposure. Example: Active is brand exposure from a digital overlay; Passive is brand exposure from a uniform.

- Add Assets: Select different assets to show where the brand appeared. Assets could include uniform, step and repeat, and ball. 

Network

1

Network: Choose the network or networks you'd like to include in your advanced search. For example, if you only wanted to search for Twitter posts, select Twitter posts. You can also select all networks. 

Media Type, Promotion Status, Variety, & Content Kind

1

Media Type: Filter a post's media type by video, image, and/or text. Include all or deselect all, and just include a specific media type like image. 

2

Promotion Status: Filter by organic, boosted, or ad. 

- Organic: Posts that are put out on an entity's timeline or Stories.

- Boosted: An organic timeline or Stories post that has boosted/paid media behind it.
-  Ad: An ad created (Facebook Ad Manager, Twitter Ads, etc.) that does not live on a timeline feed. Ads have paid media behind. 

3

Variety: Filter and/or exclude results by type of post: timeline, Instagram Stories, OTT (over-the-top content like Brightcove), Web Pages (Google Analytics), TV, and IGTV, and Reels.  

4

Content Kind: Filter and/or exclude results by content type. e.g. branded posts, fan posts, or all posts. 

-  Branded posts: Include post with a brand present (and dependent on other filters selected)
- All posts: Include both official posts and fan posts (and dependent on other filters selected)
- Fan posts: Include only fan posts (and dependent on other filters selected)

Other Filters

1

Sports: Filter and/or exclude posts by one sport or multiple sports. 

2

Exposure: Users Filter and/or exclude posts by active exposure or passive exposure. You can also select a brand based on the type of exposure. For example, filter only Nike active exposure. Additionally, if you wanted to exclude Nike active exposure, you can do so as well. 

3

Scenes: Filter and/or exclude posts by scene type. Multiple scenes may be searched at a time. Such scenes include, birthday, score, game preview, and training. 

4

Assets: Filter and/or exclude posts by specific assets. Multiple assets may be searched at a time. Such assets include, step and repeat, shoe, ball, and uniform. 

5

Author Type: sers Filter and/or exclude posts by a specific author type such as team, league, or federation. 

6

Brand Category: Filter and/or exclude posts by brand categories, e.g. airlines, apparel, beer, betting, energy, financial services, etc. Study engagement by industry and align branded content with specific industries.

7

Targeted Posts: Filter and/or exclude posts one or more countries to return posts that were targeted to those locations (Facebook organic targeted posts). 

8

Player: Filter and/or exclude posts by a specific player.

9

By clicking generate report, you are given post results. By clicking save filter, you are creating a new filter that can be used for future reports. 

Generate Report - Results

1

In top right you can edit the date range based on your reporting needs. 

2

Export Results: Export results by downloading a report or receiving one via email. Customize the report metrics included in the report. Learn more about reporting metrics. 

3

Edit Report: If you'd like to edit the reporting filter, click edit report. It takes you back to the above filters we went through. 

4

Edit Report: If you'd like to edit the reporting filter, click edit report. It takes you back to the above filters we went through. 

4

Save to Playlist: Save the results to a new playlist or an existing playlist.Once created, you'll be able to access that playlist from the sidebar and manage it as you would with any other regular playlist.

5

Card View: Default results are viewed is the a card view with the image and text. 

6

List View: By viewing search results as a List View results are generated like below.

7

Table View: By viewing search results as a Table View results are generated like below.

8

Sort by: Sort results by e-score, engagement, or recency. Leverage to study partner valuation in based on time or uncover most engaging content.