Blinkfire Asset Report

Blinkfire's Asset Report tracks and rank sponsored assets in one dashboard. The Asset Report can be found under Sponsorship Report.

Asset Report: One Entity

Upon entering the Asset Report, you're shown the Total Engagement of assets over the past 30 days. You can toggle the data between Total Engagement, Total Valuation, Average Engagement, and Average Valuation and the charts will change. Additionally, the date range can be set to up to 365 days.

If you'd like to see more or less assets on the chart view, simply click on the asset. An asset that is bolded will show up on the chart. An asset that is greyed out will not show up on the chart.

Filter by Specific Asset or Brand

If you'd like the chart to show only specific assets or brands, you can filter by those assets or brands via a dropdown menu.

If you wanted to only view NBA assets where Nike was spotted, simply follow these steps:

1. Select "branding"

2. Search "Nike"

3. Click "Nike"

4. "Apply"

Asset Leaderboard

The Asset Leaderboard gives a more in-depth view on assets by allowing users to compare and track which assets or brands perform best based on your selection across the data range defined in the above chart. Users can toggle between "Asset" and "Brand" in the top right to see post count, engagement, and valuation data.

Asset-Specific Data

Clicking on any asset in this report will lead you to a page that give you even more in-depth data on the specific asset, including post count, comments, likes, shares, engagement, link clicks, impressions, reach, and valuation. Users can see both brand and network specific data by toggling between "by brand" or "by network".

Post-Specific Data

Furthermore, by clicking on a specific brand or network in the asset specific data, you can see all posts under your chosen asset, brand and/or network. You'll get overall post, engagement, and valuation data, and all posts are then available to be saved to a customized Blinkfire playlist using the "save to playlist" button".

Asset Report: Multiple Entity

Upon entering the Asset Report, you'll see your chosen entity in the top left corner. To add additional entities to compare data to in one full report you can click the "+ entities" button.

If you wanted to add the Golden State Warriors to the entities in your asset report, simple follow these steps:

1. Select "+ Entities"

2. Search "Golden State"

3. Click "Golden State Warriors"