Sponsorship Report Overview
The Sponsorship Report Overview dashboard allows users to see which sponsors have received engagement on posts shared by league and/or team, its players, media companies, other teams within the league, and fans. Blinkfire Analytics reports on brand engagement based on mentions, hashtags and visual detection of logos in videos and images.
This dashboard can be exported as a report in supported formats and is organized in several tabs:
- Team/League Scoreboard: Shows the engagement received by brands on posts by the official channels of the team or league.
- Teams Scoreboard (only for leagues): Shows the engagement received by brands on posts by the teams that are part of the league.
- Players Scoreboard: Shows the engagement received by brands on posts by players that are part of a team (or play in a league).
- Media Scoreboard: Shows the engagement received by brands on posts from media companies that reference the entity or its players.
- Other Entities Scoreboard: Shows the engagement received by brands on posts from Other Entities (the league and its teams) that reference the entity or its players.
- Overall Scoreboard: Sum of all engagement and valuation received by brands related to the team and its players.
The different scoreboards share the same sections. First of all there is the usual date range picker that affects the whole dashboard, and then there is a chart that reflects the daily engagement received by the official partners of the entity during the selected time period.
The next section shows two tables: one shows information about active sponsorship agreements; the other one shows interactions the league, teams or players had with other brands in its social channels. In these tables you can see the engagement received in pictures, video, textual mentions or hashtags, as well as the total engagement obtained by the brand, the estimated impressions, and the valuation of that engagement.
As always, if you click on a brand you will access another view with more detailed information regarding just that brand, and you can reach the specific social posts where the brand received engagement.
Finally you can see the specific social posts interacting with brands. You can mouse over spotted logos to see the engagement on individual posts. You can also order the posts by recency or e-score, and filter them by channel (Twitter, Facebook, Instagram, etc.), type of media (image, video or text), and type of interaction with the brand (visual mention, use of an official hashtag or textual mention).
By clicking on an individual brand, you are taken to the Sponsorship Brand Interaction page.