Instagram Promoted Post Metrics

Instagram promoted post metrics are private data, only visible to the owner(s) of the entity. Promoted posts are for an organically promoted Instagram post on a page's timeline feed.

In order to activate Instagram promoted post metrics, a user must have access to the Facebook Ad Manager linked to the Instagram Business Profile account and access to the Facebook Page connected to the Instagram Business Profile. Such access could be admin, editor, analyst, etc. If you do not have such access, a person on your team who does have access can register with Facebook credentials or you can get added to the proper Facebook roles.

Paid Impressions: Number of paid times a user is served a promoted tweet in timeline or search results. Impressions are private data brought in through insights. 

Paid Video Views: Number of paid video views from a promoted tweet.

Instagram Promoted Post - Image

Instagram Insights for promoted timelines posts include paid post impressions. 

Organic Post Impressions + Paid Post Impressions = Total Post Impressions

Instagram Promoted Post - Video

Instagram Insights for promoted timelines posts include paid post impressions. 

Organic Post Impressions + Paid Post Impressions = Total Post Impressions
Total Video Views - Paid Video Views = Organic Video Views