Media Kit

Media Kit is one of the dashboards under our Reports section. It offers a thorough analysis of our customers' social inventory through several data tables. 

Learn more about Media Kit's navigation bar. 

Audience Size

The Audience Size table lays out the total number of followers on each channel as well as its calculated growth over custom time periods. This table shows the different accounts in each channel and the following data for each of them:

  • Followers: Total number of followers in each channel.
  • Growth: Number of followers gained or lost during the selected time period, both as an absolute and relative value.
  • Growth speed: This value shows the difference between the current growth and the growth during the previous period.
  • Average daily engagement: Daily engagement generated by the publications of a specific channel during the selected period. Each platform defines an engagement differently. 
  • Potential impressions: Total number of potential views of all publications during the selected period.
  • Impressions: Estimation on the number of real impressions
  • Video Views: Total number of video views (when applicable through social networks' APIs)
  • Valuation: A monetary valuation of the inventory that shows the potential value of your posts if they were all branded. You can change your preferred currency in Settings.

Branded vs Unbranded posts

The Branded vs Unbranded posts section provides information about the potential opportunity to create more inventory for sponsorship, and thus more revenue. The first table in this new section shows you the number and the percentage of your posts that give visibility to brands on your social channels. It also includes information about the value of branded and unbranded posts.

In the above example, we see a team that shared 122 posts on Instagram during the selected time period. Fifty-six percent of that content gave exposure to brands. That exposure had a value of $8,140,594. The remaining 44% was valued in approximately $3,199,964. 

In the # of branded posts and # unbranded posts columns are clickable. For example, when you click on "Branded" from Instagram, you are then taken to a card view of all the Instagram posts that were branded.

Metric Analysis

The Metric Analysis is a detailed report of social media performance indicators: engagement, valuation, E-score, Impressions, Potential Impressions, Reach, Video Views, Relative Follower Growth, Avg Time Watched, and Total Time Watched.

Engagement

Average engagement is broken down per platform by text, video, and image (public engagements) as well as average and total. Instagram Stories are not included in the average engagement numbers, as Stories are valued on a CPM basis. Any time there is a dashed line, means there were no posts during the given time period.  

Engagement by Day and Hour

Access engagement by day of the week and hour – based on your entity's social channel. Review engagement by totals and averages. The size of the circles reflects the increased engagement. Hover over the time of day to see the number of engagements earned. 

Metric Analysis

This section of the Media Kit report offers four different tables with visual charts depicting the team's average engagement, average valuation, average e-score, impressions, potential impressions, reach, video views, relative follower growth, average time watched, and total time watched . 

Engagement

Average engagement is broken down per platform by text, video, and image (public engagements) as well as average and total. Each platform defines engagement differently. 

Instagram Stories are not included in the average engagement numbers, as Stories are valued on a CPM basis. Any time there is a dashed line, means there were no posts during the given time period. If you were to hover over each channel's engagement, you will be showed the number of posts published. 

Valuation

Valuation is broken down per platform by text, video, and image as well as average and total. Instagram Stories are included in the average valuation. Any time there is a dashed line, means there were no posts during the given time period. If you were to hover over each channel's valuation you will be showed the number of posts. 

E-Score

E-score is Blinkfire's engagement score, measuring the rate of engagement a post has rather than the absolute number of engagements.

Impressions

An impression is the number of times content is displayed, no matter if it was clicked or not. Impressions are private data brought in through insights. Impression values based on text, image, video, and totals. 

Potential Impressions

Potential Impressions are the number of impressions if every follower of the account saw the content.

Reach

Reach is the number of unique people who see your post - it is private data we bring in through Facebook and Instagram Insights. Reach values based on image, video, and totals. 

Video Views

Video views is the numbers of times a video is viewed via its native platform. Video views for Facebook, Instagram, and Twitter are private (must be authenticated and can only be viewed by owners of the entity). YouTube video views are public. Video views based on video, average (per post average), and totals. 

Relative Growth

Relative Growth chart shows the progress of a team’s social channels during any given time period. Hover your mouse cursor over the icon of any specific channel and you will obtain the total number of followers and the growth percentage for each channel during that day.

Average Time Watched

Total Time Watched